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Anthropological analysis of the new No Make-up trends


Exploration of the new masculinities


Exploration of the motivations and construction of the washing machines offer


Qualitative scoping survey on the imaginary around wound healing and construction of a brand platform
Anthropological exploration of the surgeons “cast”


Qualitative scoping study on “ageing weel”
Exploring E-Health


Analysis of the new maternities and reconstructing the brand platform


Reconstructing the brand platform


Market Exploration, Brand Content and Myth-telling in Morocco


Cultural and symbolic exploration of the automobile market in Romania


Advertising test and brand repositioning (Duo-LP-Pro, PhytoSunArôms…)


Advertising test and brand construction


Semantic and symbolic analysis + brand Com’ & Stories


Ethnographic exploration with women


Creativity and innovation


Exploration of brand pillars


Myth-Making of the Lili Chantilly brand


Brand repositioning and storytelling


Symbolic exploratory research into the house and reorganization of the “Maisons groupées” range


Reconstruction of the brand platform


Emotional exploration of “Disney adults” targets


Analysis and semiotic organization of the Éditions Atlas range


Construction of the brand storytelling


Understanding the brand and its territory of expansion


Overweight: issues and representations in women


Exploration of “Glamour”


Ethnography of current wine consumption habits


Exploratory study about the feeling of ‘Naturality’


Exploratory study about ‘Alternative Mobilities’


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Pre-test and post-test of advertising campaign with repositioning of the brand ‘Decolorstop’

Market exploration and brand building


Semiotic analysis of the brand


Market explorations